Linear TV dominance in Germany declining

Despite this, linear TV remains dominant in Germany. In 2024, 62% of Germans watch more than 6 hours of linear TV per week, while 42% use on-demand TV. The trend shows a decline in live TV and an increase in on-demand, narrowing the gap. In 2022, 65% of people watched more than 6 hours of linear TV per week (3% more than this year), and 32% watched on-demand content (10% less than this year). These data are from the current Media Landscape Report for Germany by the international Data & Analytics Group YouGov.Linear TV is particularly popular among older respondents: Among those aged 55 and over, every second person (50%) watches more than 16 hours per week, while only 15% of 18-24-year-olds do the same. For on-demand TV, the ratio is reversed: 51% of 18-24-year-olds watch more than 6 hours of on-demand content per week, compared to 30% of those aged 55 and over.

For one in four, television is the most important news source

Although the trend is declining, television remains the most important news source: This year, 26% of respondents said that television is the most frequently used news source. In 2020, it was 29%.

Currently, news apps on smartphones (11%) and social networks (10%) follow. Radio is currently the fourth most important news source (9%). In 2020, radio was the second most important news source at 12%, followed by printed newspapers (11%) and the websites of newspapers and news apps on smartphones (both 10%).

These results are from the current Media Landscape Report by YouGov (in English). It analyzes the media landscape in Germany, the changing media habits of consumers, and the altered consumption habits of news, social media, and TV channels.

This YouGov analysis is based on global data from YouGov Profiles.

 

This story originally appeared on YouGov and was produced and distributed in partnership with DataPulse.

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