{"id":4161,"date":"2024-06-19T22:05:27","date_gmt":"2024-06-19T22:05:27","guid":{"rendered":"https:\/\/www.datapulse.de\/?p=4161"},"modified":"2026-09-05T16:20:00","modified_gmt":"2026-09-05T16:20:00","slug":"linear-television-germany-declining-trend","status":"publish","type":"post","link":"https:\/\/www.datapulse.de\/en\/linear-television-germany-declining-trend\/","title":{"rendered":"Linear TV Dominance in Germany Declining"},"content":{"rendered":"
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In recent decades, TV viewing habits have changed significantly. On-demand streaming has entered many households and is becoming a growing competitor to linear television.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Despite this, linear TV remains dominant in Germany. In 2024, 62% of Germans watch more than 6 hours of linear TV per week, while 42% use on-demand TV. The trend shows a decline in live TV and an increase in on-demand, narrowing the gap. In 2022, 65% of people watched more than 6 hours of linear TV per week (3% more than this year), and 32% watched on-demand content (10% less than this year). These data are from the current Media Landscape Report<\/a> for Germany by the international Data & Analytics Group YouGov.Linear TV is particularly popular among older respondents: Among those aged 55 and over, every second person (50%) watches more than 16 hours per week, while only 15% of 18-24-year-olds do the same. For on-demand TV, the ratio is reversed: 51% of 18-24-year-olds watch more than 6 hours of on-demand content per week, compared to 30% of those aged 55 and over.<\/p>\n

For one in four, television is the most important news source<\/b><\/p>\n

Although the trend is declining, television remains the most important news source: This year, 26% of respondents said that television is the most frequently used news source. In 2020, it was 29%.<\/p>\n

Currently, news apps on smartphones (11%) and social networks (10%) follow. Radio is currently the fourth most important news source (9%). In 2020, radio was the second most important news source at 12%, followed by printed newspapers (11%) and the websites of newspapers and news apps on smartphones (both 10%).<\/p>\n

These results are from the current Media Landscape Report<\/a> by YouGov (in English). It analyzes the media landscape in Germany, the changing media habits of consumers, and the altered consumption habits of news, social media, and TV channels.<\/p>\n

This YouGov analysis is based on global data from YouGov Profiles<\/a>.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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This story originally appeared on YouGov<\/a><\/em>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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