The 10 best and worst German cities for beauty and cosmetic lovers, ranked

From the trendy streets of Berlin to the pictures of villages in Bavaria: Germany is a hotspot for beauty! Parfumdreams, together with data experts from DataPulse, takes a closer look at the diverse world of beauty practices and facilities across the country. We analyzed all beauty facilities listed on Google Maps. Which cities and regions have the most beauty facilities? How do Germans fare in terms of aesthetics? We start with the 10 most beauty-loving cities in Germany.

In this list, you will find all 82 German cities with more than 100,000 inhabitants, their beauty score, and the four beauty categories we analyzed. The four categories reflect the density of each facility per 100,000 inhabitants.

The leading beauty cities in Germany

1. Düsseldorf

Düsseldorf, known as the fashion and art metropolis on the Rhine, emerges as Germany's beauty capital in our ranking. With the highest beauty score and the highest number of aesthetic clinics per capita in the country, Düsseldorf is at the top. The luxurious Königsallee with its exclusive boutiques and the high density of beauty clinics and cosmetic institutes shape the city's image. Fitness and wellness are also central, with numerous studios and personal trainers. The cultural scene with fashion shows and designer events underscores the strong awareness of aesthetics and style. Düsseldorf residents place great importance on a well-groomed appearance and elegant demeanor, making the city a center of beauty and lifestyle.

2. Wiesbaden

Wiesbaden, the elegant spa town in Hesse, ranks second in Germany's beauty ranking. Known for its magnificent Wilhelmstraße and the traditional Kurhaus, Wiesbaden offers a mix of history and modernity. The city is rich in beauty and wellness offerings, from spas to fitness studios. Wiesbaden residents place great importance on a well-groomed appearance and stylish demeanor, reflected in the numerous cosmetic institutes and boutiques. Cultural events such as the Rheingau Music Festival and the Theatrium highlight the strong awareness of aesthetics and lifestyle, making Wiesbaden an attractive center for beauty and well-being.

3. Koblenz

Koblenz, idyllically located on the Rhine and Moselle rivers, ranks third in Germany's beauty ranking. The old town with its charming boutiques and the Deutsches Eck, a landmark of the city, reflect the unique charm. Koblenz offers numerous beauty and wellness services, from nail care to beauty salons. Koblenz residents seem to place great importance on a well-groomed exterior and stylish appearance, evident in the many beauty facilities. In terms of cosmetic stores and perfumeries, Koblenz is surpassed only by Düsseldorf nationwide.

4. Heilbronn

Heilbronn, picturesquely located in the Neckar Valley, ranks fourth in our ranking. The city impresses with its modern shopping arcades and city center, which offers a mix of tradition and modernity. Heilbronn is known as the oldest wine city in Baden-Württemberg, and the tradition around wine and cuisine clearly shows that Heilbronn residents are connoisseurs. With the university and the experimenta, they also demonstrate that knowledge and future thinking shape the culture. It is no surprise that in Heilbronn, personal beauty and wellness are also important. In the cosmetics category, Heilbronn ranks second nationwide.

5. Hanau

Hanau, the Brothers Grimm city in Hesse, ranks fifth in Germany's beauty ranking. The city is known for its famous brother duo, the Brothers Grimm, the magnificent palace garden, as well as other parks and impressive historical buildings that shape the cityscape. Cultural events such as the Brothers Grimm Fairy Tale Festival and various fashion events promote awareness of aesthetics and style, making Hanau an attractive center for beauty and well-being. Like their parks and architecture, Hanau residents place great importance on their own aesthetics, leading Hanau to rank first nationwide for cosmetic facilities per capita.

6. Mannheim

Mannheim, the vibrant "Quadratestadt" in Baden-Württemberg, ranks sixth in Germany's beauty ranking. The city is known for its unique grid layout and the imposing Baroque palace. Mannheim has long been known as a European music center – since 2014, it has been a UNESCO City of Music. Mannheim residents place great value on culture, and as an economic center, Mannheim is indispensable for the southwest. This unique mix reflects Mannheim's self-understanding, which includes a certain pursuit of beauty. Mannheim ranks sixth nationwide and second in Baden-Württemberg!

7. Heidelberg

Heidelberg, not far from Mannheim, ranks seventh. Known for its picturesque castle and historic university, Heidelberg offers a charming backdrop. The tourist-friendly city shines with its beauty, just like the residents of Heidelberg. The city itself is also known as a romantic destination, and the residents have internalized this attitude. With the second-highest number of aesthetic clinics, Heidelberg is high in the beauty score, making it the third university city in Baden-Württemberg in our top 10.

8. Würzburg

Würzburg, the residence city in Franconia, shines with its Baroque and Rococo architecture and ranks eighth in our beauty ranking. Known for the Würzburg Residence and the Marienberg Fortress, as well as numerous wine taverns, it is evident that Würzburg residents enjoy the good life. Enjoyment is a priority here along the Main, and Würzburg residents also enjoy beauty treatments. Especially in the care category, Würzburg surpasses the rest of Germany. Thus, the city is not only the heart of the Franconian wine region but also a major beauty location in Germany.

9. Kaiserslautern

Kaiserslautern, the lively city in Rhineland-Palatinate, ranks ninth in Germany's beauty ranking. Known for its modern architecture and the impressive Fritz-Walter-Stadion, Kaiserslautern offers an appealing mix of tradition and modernity. The city has a variety of beauty and wellness services. Cultural highlights such as the Old Town Festival and the Kaiserslautern Autumn Fair promote awareness of beauty, making Kaiserslautern an attractive center for beauty and well-being.

10. Stuttgart

Stuttgart, the capital of Baden-Württemberg, ranks tenth in Germany's beauty ranking. The city is known for its elegant Königsstraße, the longest shopping mile in Germany, and the impressive New Palace. Home to world brands like Mercedes-Benz, Porsche, and Bosch, Stuttgart residents seem to enjoy spending money on themselves. In our ranking, Stuttgart ranks fourth in Germany for aesthetic clinics per capita.

What's going on with Germany's largest cities?

A look at the table above reveals that Germany's largest cities – Berlin, Hamburg, and Munich – rank only in the middle for beauty scores, at 32nd, 22nd, and 36th place, respectively. But why is this the case?

Of course, all three metropolises have trendy, chic, and wealthy districts brimming with beauty facilities. However, they also have extensive suburban areas and densely populated residential areas with fewer beauty services. The high population density in these cities means that the number of facilities per capita is lower compared to smaller cities.

All this contributes to the beauty density per capita in the largest German cities lagging behind others.

Germany's beauty boom: number of salons doubles in 20 years

Next, we analyze the development of the beauty industry in Germany. The data shows a steady increase in the number of beauty salons, as the following figure illustrates. In 2002, 15

,276 beauty salons were registered, each with annual sales of over 22,000 EUR. Until the outbreak of the corona pandemic, the number continuously grew. After the massive slump in 2019, the beauty industry has been recovering since 2022. Additionally, the revenue of salons doubled from 2002 to 2019 and reached pre-pandemic levels two years after the pandemic began. In 2022, beauty salons recorded total revenue of 1.877 billion euros – a clear indicator of the continued growth and increasing relevance of the beauty industry in Germany.

Sources and methodology

The graphics were created with Datawrapper, based on the "Beauty in Germany" study from 2024.

For the data on beauty facilities in German districts, cities, and federal states, data on all facilities was collected via Google Maps. The following categorization was used:

  1. Care: hair removal studios (general, as well as specialized in laser or waxing) and nail studios
  2. Cosmetics: beauty studios, beauticians, eyelash extensions, eyebrow treatments
  3. Aesthetic clinics: clinics for plastic surgery (including outpatient practices) and facilities specifically for permanent makeup, and skincare clinics and practices.
  4. Stores: shops for cosmetics and perfumes.

This data was first weighted by the population of the individual cities and additionally by the type of facilities. Based on this, the beauty score was developed. This index shows how the individual cities rank.

The population figures were taken from the EU Census 2023.

All other data was obtained and processed from the Federal Statistical Office.

Federal Statistical Office

Number of businesses in the beauty treatment industry in Germany from 2002 to 2022

Total revenue generated by beauty salons in Germany from 2002 to 2022

Statista Market Insights: Beauty & Personal Care

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Author of this study:

María Fernandez Campos

María Fernandez Campos

As a Senior Data Analyst at DataPulse, I research, gather, and transform datasets into actionable insights, enabling data-driven storytelling that resonates with the media. With over 5 years of experience in data analysis and business development across various industries, I specialize in unveiling critical trends and patterns.


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